The Daily Six is an online newsletter by a Philadelphia 76ers journalist, delivering exclusive behind-the-scenes insights and analytics on the team, players, and management. Deeply connected to the "Sixers Beat" podcast, the newsletter and website required a unique visual identity that was modern, clean, and conveyed both athleticism through typography and a clear connection to basketball.
Company:
The Daily Six
Industry:
Sports Journalism
Services:
Logo and Branding
Date:
2023
Site:
dailysix.com
Following a detailed Creative Brief outlining the need for a logo, color palette, and typography suggestions, extensive research commenced. This included competitor analysis, market research, and a deep dive into the history of the 76ers, other local teams, and prominent Philadelphia journalists. Mood boards were created, visually capturing the aesthetics associated with the relevant individuals and businesses. Based on this research, initial design sketches were explored and developed.
The design process began with quick, hand-drawn sketches that evolved into digital iterations as discussions progressed. Thousands of fonts were explored to capture a collegiate, typewriter-inspired athletic feel. Three primary logo concepts were presented to the client, ultimately refined into two for further exploration, and finally, one chosen for finalization with additional revisions. Color variations, typography options, and finer details – including kerning and placement of the basketball mark – were meticulously addressed until a final design was approved.
The project culminated in a comprehensive brand book, documenting the entire branding process and outlining detailed logo usage guidelines. The final logo was designed for clarity at all sizes, offering variations for dark and light backgrounds, and adaptable for both landscape and portrait compositions. Its vector format ensured easy scalability. A complementary color palette was established, further enhancing visual cohesion and strengthening the brand identity. The final outcome – a professional and polished logo – perfectly complements this dedicated basketball newsletter.
