In the realm of advertising, crafting a distinct digital identity is paramount. As a UX/UI designer at Social Theater, my mission was to construct a comprehensive company website that not only showcased our achievements but also served as a central hub for potential clients. The challenge lay in creating an interface that encapsulated our agency's essence, effectively communicated our capabilities, and provided a seamless means for direct contact.
Company:
The Meet Group
Industry:
Social Media Advertising
Services:
Responsive Web and Mobile-Web Site
Date:
2016-2018
We had just refreshed Social Theater's branding and it was time to build out the company’s website. My role involved translating our new brand guidelines, including a new logo and color palette, into a cohesive and responsive website. The minimalist, modern layout was meticulously designed to highlight unique features and entice visitors. The subsequent pages delved into our diverse clientele and expansive distribution network, offering a glimpse into the personalized approach of our boutique advertising group.
With a diverse team spanning engineers, finance, project management, and sales across three countries and the US, the sales team, skilled in mastering words, contributed opinions on phrasing, content inclusion, and tone. Feedback, supported by our C-Suite and other stakeholders, flowed in, and within a few weeks, revised text and images, as well as wireframes and mockups for web and mobile layouts, gained approval. The website, built on Squarespace in just two weeks, accommodated various contributors, including those with limited technical expertise.
In the final phase, my efforts culminated in refining Social Theater's online identity. Regardless of business scale, a website is an essential marker of trust and legitimacy. Crafting a compelling narrative, the website served as a portal for visitors to explore our brand, understand our capabilities, and connect with us. This successful endeavor underscored the significance of an impactful online presence, especially in the competitive landscape of advertising.
