Sony aimed for a movie that's hilarious and wholesome, appealing to both kids and their parents. They wanted various ad versions, including Christmas-themed and post-holiday, to showcase the main characters in this film series.
Company:
Sony
Industry:
Entertainment
Services:
Custom Photo Booth Game
Date:
2016
Inspired by the comeback of photo booths at real-life events, my big idea was to let users add their face to an image decorated with props from the movie. They could wear the main character's fun red hair as a wig, sport the Invisible Man’s glasses, and have movie characters join in the selfie. The whole picture could be enclosed in a Christmasy slimy border for the pre-Christmas version or one with bats for the post-Christmas version.
Revisions with the client went smoothly and quickly, and building this internally was a big achievement. With a talented team of developers and QA, we crafted the campaign for easy re-skinning and repurposing across various Hotel Transylvania versions. Our aim is to also reuse the functionality for upcoming clients, creating easily updatable custom features to save time in the future.
Hundreds of thousands of people interacted with the custom game, uploading their smiling faces and playing with props. The final page, featuring a 'Visit Site' button, boasted a fantastic click-through rate, leading to movie purchases on Amazon. Sony has repeatedly entrusted us to design and launch their campaigns, solidifying them as an amazing returning client.
