Dole wanted a fun custom game that people of all ages could play and also learn about the company at the same time. Enter my idea for a word jumble. Word games are one of the most popular types of games and it was an easy, enjoyable way to learn about the brand. It was a mobile and web campaign designed in both Spanish and English.
Company:
Dole
Industry:
Consumer Goods
Services:
Custom Word Jumble Game
Date:
2017
This was a major success; the creative agency was caught playing the game during the video call! They watched the Dole commercial and then went right into playing the game. The word scramble game was addictive and straightforward. Players simply slide the mixed-up letters to form a word that answers the question. Once they guess the correct sequence, they advance through four more questions.
Dole, a globally recognized brand, supplied impressive product shots for our use. Getting approvals for the final creatives was quick. However, translating the text presented a bigger challenge. They had specific preferences for phrasing, and both our team and theirs, including native speakers, had to approve the translations.
In the end, languages, creative elements, video, and game seamlessly converged. The clients were delighted, witnessing abundant interaction from their intended audience. Picture this: our creation played across different countries, racking up hundreds of thousands of engagements – a global success story, with every click and play leaving a sweet aftertaste.
