Every year, Honda goes all out for their year-end savings, the Happy Honda Days Sales Event, and their advertising reflects that. They release a ton of commercials aiming for virality, and this year, they wanted a custom advertisement to showcase their holiday spirit.
Company:
Honda
Industry:
Consumer Goods
Services:
Custom Photo Booth Game
Date:
2017
I proposed various ad concepts, but the standout idea was a custom holiday card. Users could watch the lively commercial featuring 3D cartoon spokespeople for this year’s event. Afterward, they could upload a photo to create a personalized card, adding those cartoon spokespeople. They could enhance it with borders or snow effects before sharing it on social media.
Having worked with Honda for years, their assets and creative agencies always impress. The mock-up process was straightforward; I sent in a few versions, received feedback in just a day or two. Long-term collaboration makes the process smoother as you get to understand their preferences faster. Within a week, we nailed down the concept, approved the design, and began development.
They loved the holiday card, especially adding the snowy effect to selfies. Honda returned year after year, not just for their Holiday Sales Event but for every season throughout the year, and together, we spread their message to millions..
