Disney’s Doc McStuffins was a runaway hit, and the kids absolutely loved the young girl who can “fix” the pets with the help of her toy friends. They wanted a campaign that was as fun and playful as the show to convey the mood before you’ve even seen an episode.
Company:
Disney
Industry:
Entertainment
Services:
Custom Sticker Book Game
Date:
2018
In discussions with the client, I pitched various ideas for our campaign, and they ultimately chose my interactive digital stickerbook concept. In a collaborative meeting, our teams honed in on our young audience's love for stickers and play. So, first the users would watch a trailer of the show. Then, they're offered a playful way to learn about the show by adding stickers of the show’s characters to Doc McStuffin’s 'office.' It's interactive fun that captures the essence of the series.
Collaborating directly with Disney's design studio is always a pleasure, especially when working with their beautifully crafted creative assets. Using these, we mapped out a custom game designed for both web and mobile platforms. The intuitive gameplay involved placing, rearranging, and resizing stickers within the scene. Users could then save or share their creations, spreading the fun through word-of-mouth or preserving the memory for later enjoyment.
The campaign exceeded all metrics and key performance indicators, winning the hearts of both children and parents. Disney, impressed with the success, returned with advertising budgets and custom game ideas for multiple seasons of Doc McStuffins, along with other shows in their lineup.
